One identity.
Clear at every scale.
A working reference for presenting Truckline and its products consistently across interfaces, communities, partnerships and media.
Choose the mark for the space.
Protect recognition before decoration.
01Clear space
Keep at least one quarter of the mark's height clear on every side. Text, borders and partner marks stay outside this area.
02Minimum size
Keep the full wordmark at 160px wide or larger on screen. Below that size, use the TL mark instead.
03Contrast
Use the light mark on black or dark photography. Use the dark asset on Paper or another quiet, light surface.
04Integrity
Never stretch, rotate, redraw, outline, crop or add effects and product colors to a Truckline mark.
Clear space example
Give the wordmark room to read.
Use one quarter of the wordmark's total height as the minimum empty space on every side.
- H
- Total mark height
- ¼ H
- Minimum clear space
One foundation. Distinct product signals.
Black and Paper carry the parent identity. Orange identifies Truckline systems. Lime, red-orange and amber belong to their products and should support, not recolor, the Truckline mark.
CORE COMMUNICATIONPowering the
simulation space.BLACK / PAPER / SIGNAL
simulation space.BLACK / PAPER / SIGNAL
PRODUCT COMMUNICATIONDrive together.
Explore Europe.TRUCKLINEMP LIME / BLACK
Explore Europe.TRUCKLINEMP LIME / BLACK
Related, never flattened.
Each product keeps its established logo and accent. Shared typography, spacing discipline and dark foundations connect the family without forcing every product into one visual treatment.
Equal presence. Honest relationships.
CORRECTPARTNER
MARK
PARTNERMARK
Match optical weight, separate the marks and state the relationship in nearby copy.
AVOIDtiny partner
tiny partnerDo not imply ownership, endorsement or unequal status through scale or placement.
Technical, human and direct.
to keep moving.
Use compact leading and careful negative tracking for large editorial statements.
TL / NETWORK / 03
STATUS: OPERATING
ROUTE: COMMUNITYUse mono for indices, coordinates, labels and status. Never use it for long body copy.
Specific, confident and centred on the people using the product.
Generic claims hide the work and say nothing useful.
If recognition changes, stop.
Do not crowd the mark.
Do not alter proportions.
Do not add effects.
Do not lose contrast.
Use the supplied artwork.
SVG is preferred for interfaces, print and large placements. Use PNG only where vector files are unsupported. Do not trace screenshots or rebuild a mark from type.
Primary Truckline wordmarkSVG / LIGHT ↓Compact TL markSVG / LIGHT ↓Truckline dark wordmarkPNG / DARK ↓Compact TL mark on darkPNG / LIGHT ↓Compact TL mark on lightPNG / DARK ↓TrucklineMP wordmarkPNG ↓Truckline Utils wordmarkPNG ↓DBus World light wordmarkPNG / LIGHT ↓DBus World dark wordmarkPNG / DARK ↓
